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Privacy Policy


Last Updated: June 2026
Liberty Maps (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website, use our contact or enquiry forms, or request our vehicle remapping services.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Liberty Maps acts as the Data Controller for your information.
1. The Personal Data We Collect
When you interact with us via our website or book a service, we may collect and process the following personal information:

  • Identity Data: Your first name and last name.

  • Contact Data: Your phone number and email address.

  • Vehicle Data: Your vehicle registration number (Reg), make, model, engine size, and diagnostic/ECU software profile.

2. How We Collect Your Data
We collect data directly from you when you:

  • Fill out an online enquiry or booking form on our website.

  • Explicitly opt-in to our marketing communications via a form checkbox.

  • Contact us directly via phone, text message, or email.

  • Provide your vehicle details for an eligibility or performance software check.

3. How and Why We Use Your Personal Data
Under the UK GDPR, we must have a lawful basis to process your data. We use your information for the following reasons:

  • To Perform a Contract (or take steps before entering one): We use your vehicle registration and contact details to check software tuning eligibility against our databases, provide accurate performance quotes, and manage your booking.

  • Consent (Marketing): Where you have explicitly ticked the box to receive marketing communications, we will use your email address to send you information about new offers, seasonal tuning deals, or business updates. You can withdraw this consent at any time by clicking the 'unsubscribe' link in our emails or contacting us directly.

  • Legitimate Interests: To communicate with you regarding your enquiry, coordinate service arrival windows, and maintain business operational records.

  • Legal Compliance: To maintain financial records for tax and accounting purposes.

4. Data Storage and Security
We take data security incredibly seriously.

  • Cloud Storage: Your data is processed and stored securely within cloud-based infrastructure provided by our website platform (Wix.com). This data is hosted in secure data centres protected by enterprise-grade firewalls and encryption.

  • No Local Storage: We do not download or store your personal data locally on unencrypted physical devices or hardware.

  • Access Control: Access to your data within our secure dashboard is strictly restricted to authorized operations personnel using secure authentication protocols.

5. Third-Party Sharing
We believe in total privacy. We do not sell, rent, share, or trade your personal data with any third-party marketing companies, agencies, or external businesses. Your details are used strictly by Liberty Maps to manage your vehicle services.
6. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Booking Customers: If you book a service, we retain your data for as long as necessary to manage the service and satisfy legal tax/accounting requirements.

  • Marketing Subscribers: If you opt-in to hear about new offers, we will retain your email address until you choose to unsubscribe or opt-out. Once you unsubscribe, your email is automatically removed from our active marketing list.

  • Unfulfilled Enquiries: If you make an enquiry or request a booking that cannot go ahead (and you have not opted into our marketing), your details will be deleted from our systems once the file is closed.

7. Your Legal Rights
Under the UK GDPR, you have rights regarding your personal information, including:

  • The right to access the personal data we hold about you.

  • The right to rectification if your data is inaccurate or incomplete.

  • The right to erasure (the "right to be forgotten"), meaning you can request that we delete your details from our system.

  • The right to restrict or object to our processing of your data, including the right to withdraw marketing consent at any time.

If you wish to exercise any of these rights, please contact us directly using the contact details provided on our website.
8. How to Complain
If you have any concerns about our use of your personal information, you can make a formal complaint to us. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk), if you are unhappy with how we have handled your data.

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